Scout has worked with brands large and small, and some folks might be surprised that while size matters,...it doesn't matter all that much when it comes to PR.

As it turns out, PR goals are kind of a one-size-fits-all deal. Whether you're a one-person operation selling your skills as a professional career coach or a multi-million dollar company making pizza crusts, you want to create buzz, you want some attention, and yes, you want to make money. (Don't we all?)

The PR tools used to accomplish those things are one-size-fits-all, too. Media outreach (the right targets with the right message), buzz-worthy events, a savvy social media strategy -- these and other tactics work for pretty much everybody.

Of course, larger companies (see big dog here) may demand more of a PR operation's resources (ever seen a really big dog eat?), but at the end of the business day, no matter your size, you want the spread the word about what you do. And that's what WE do.

Everybody's happy, no matter how big or how small. How perfect.